Rein in Sarcoma foundation
rebranding process

 

Role: UX Research, Creative Direction,
Identity Design

Rein in Sarcoma is the most important sarcoma organization in the Midwest dedicated to providing support for sarcoma patients and funding sarcoma research.

The foundation was in need of a consistent brand to reflect their new goals and support their growth. 

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Research

Board members, volunteers and other stakeholders were surveyed on their vision of the organization for the next years, as well as the qualities and attributes they though the foundation should convey.

 

The process considered the organization's current and prospective growth patterns over the next decade.

"Rein in Sarcoma should convey hope, reliability and authenticity within the community"

BOARD MEMBER

"In 2025, Rein in Sarcoma would be regarded as one of the most important organizations dedicated to sarcoma research and education in the US."

COMMITTEE CHAIR

Logo

Our research findings showed that the carousel horse was an important symbol for the Rein in Sarcoma community. It was important that the new logo remained identifiable by loyal volunteers and supporters who had been involved in the organization for almost two decades. 

 

We decided to keep the carousel horse and focus on cleaner lines. The new logo is a fresh take on a symbol that represents the organization's origins and legacy with a fresh, modern look.

Before

After

Name change & tagline

Formerly Karen Wyckoff Rein in Sarcoma Foundation, the name update was a very important part of the process.

Research showed that the medical community referred to the organization as "RIS". The name change to Rein in Sarcoma is more memorable.

A tagline was workshopped with volunteers and committee members to reinforce the organization's ultimate goal: “Increase awareness. Increase survivors”.

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Brand Guidelines

To ensure brand consistency across channels, a brand guideline manual was designed to make it easy for volunteers to adhere to brand standards in print and online. 

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New Identity Launch & Implementation 

An important goal of the organization was to engage a wider online audience and increase their social media presence.
 

The new identity was launched in an early spring event across all their social media channels, along with a social gathering.

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The design of the annual report incorporated the new brand guidelines. I was in charge of the editorial design & direction of the annual report.

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