Proposed concept for pet store website focusing on efficient navigation, marketing real estate to prioritize seasonal campaigns and top products, as well as a simplified checkout process.
User research shows that users prefer to shop by pet rather than product. A main navigation organized by pet makes it easy for the user to find products.
Marketing Real Estate
Built-in space to allow for various marketing campaigns to be promoted at the same time. A carousel banner features main campaigns, and four half banners at the bottom of the page feature other campaigns.
The layout was designed to showcase featured products on the home page and organize information in a way that aligns with marketing initiatives. Research shows that the majority of pet owners have dogs and cats, so dedicated links were also included for users who don't usually use the main navigation menu.
A live support button was added to the experience to help users to connect with costumer support at any time during the experience.
Simplified Purchase Flow
To address the issue of users adding products to their cart, but not completing the purchase, the checkout process was simplified and options were added to allow users to edit the quantity of an item from the checkout screen.
Subscribe and Save
To boost customer loyalty, an option to subscribe to periodically auto-ship a product was added on the checkout page with the shipping information.